PlayON! is a program designed by S-Media designed to capitalize on the popularity of E-SPORTS as an entry point for sport participation. The program will see participants competing in e-sports for the chance to win the ultimate field of play learning experience.

PlayON! bridges the gap between e-sports and sport participation and can be produced in both established sport markets as well as in emerging sport markets, with the production style matching the marketing goals for each respective market.

By tapping into the global popularity of e-sports through engaging content, the goal of PlayON! is to both create a new fan base as well as promote healthy, active living through sport participation.

PlayON! is an IP of S-Media that was developed to bridge the gap between e-sports and field of play sports, and capitalize on the massive popularity of e-sports to promote healthy and active living. The concept can be adapted specifically to partner with professional sports organizations and leagues (i.e. IOC, FIFA,NBA, NHL, NFL).

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Play On

PLAY ON! / 永不停歇！